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AppSmith, a globally distributed remote team, was gearing up for its 3rd-year Anniversary celebration. Since their team works from home, Puja Ghosh, People Operations Manager, wanted to send a surprise gift to unite everyone and celebrate their achievements.
Company Size:
118 employees
Industry:
Open Source Low Code Platform
Use Case:
Work From Home Perks
Location
Remote, HQ - San Francisco
Takeaways
With so many gift recipients living in hard-to-reach remote locations, AppSmith needed to have a method to select and ship their gifts to 13 different countries.
SnackMagic empowered the organizer to pick the best surprise box for AppSmith to send directly to their employee’s doorsteps.
The AppSmith team received a 100% redemption rate with little to no shipping errors.
The Challenge
With only 1 week before their 3rd Anniversary celebration, Puja had very limited time to figure out how to send 100 employee gifts to 13 different countries. While 70% of their team lives in India, the rest are from countries like Nigeria, Bangladesh, Lagos, and a few more hard-to-reach locations. This made it quite challenging to select and ship gifts to everyone on their international team.
The Solution
Puja chose SnackMagic for providing global snack distribution facilities but was astounded by the extremely prompt responses by our customer success team. This was critical if she was to get her gifts into her employee’s hands in time. She could personally see and select gifts in all 13 countries on the same day of her introduction call.
One of her main concerns was sending her team snacks that they were already familiar with. “I don’t want to see a packet of Lays in the Hamper. I don’t want [any] snacks where I can go downstairs to the shop and get it.” To prevent this issue, we provided samples of what snacks look like from each country. With a couple of clicks on SnackMagic’s menu, Puja saw the snacks in Nigeria, Bangladesh, and many other countries on her list.

“Wow, I do not recognize any of these snack brands.” This empowered Puja to personally envision everyone’s unique gift experience before shipping them to their doors. She felt confident in gift selections.
Why choose SnackMagic?
SnackMagic’s Sender’s Choice gifting option allows organizers to choose from a wide variety of curated box options or, in Puja’s case - pick the best gift each country has. Our hands-on approach allows us to provide solutions and extra care throughout the customer journey.


“It was a great experience, beautifully arranged. Everything was well taken care of and coordinated. Everyone in the organization praised the box and items.”
Puja Ghosh, People Ops
,AppSmith
The Results
AppSmith’s slack channel was flooded with messages of appreciation. Employees were truly surprised by the SnackMagic box that appeared unexpectedly on their doorstep.
One of the employees mentioned, “Mine came while I was away, and luckily my neighbor didn’t eat it all 😅.”



“Having a trustworthy organization to meet your needs and help ship [gifts] to everyone we want is incredible. Makes the experience amazing, and every people ops team seems more successful”
Puja Ghosh, People Ops
,AppSmith
As more companies celebrate their global teams, SnackMagic is a perfect solution for international gifting so everyone can be included. With SnackMagic, AppSmith was able to unite their employees in honoring their team’s achievements and milestones.