About HEY, HOOPLAH!

Perfecting flavor has been a family profession from generation to generation. Growing up in a family that founded one of the largest spice brands in the US, meant mastering the art of spices and seasonings was always in their blood. They travel the world to learn from locals and taste the native flavors, which is how their love affair with chickpeas started.

It was in Israel that they discovered the overwhelming benefits and environmental powers of chickpeas and how culturally they played such a large role in their diets. The chickpea was the inspiration and formation of HEY, HOOPLAH!. However, it is their passion and knowledge of flavor that drove this product to where it is now. Never compromising on ingredients, spices, and seasonings, to create the most mouthwatering, innovative, and craveable tastes. They want everyone to fall in love with the flavor and keep coming back for more.