About Noor Squares

Noor Squares is a mother-son snack square brand made for chai, coffee, and everyday pauses. Co-founded by Swaraj Rai and his mother, Pooja Rai, the brand is rooted in South Asian chai-time ritual — the kind of small, familiar moment that brings people back to themselves. Each square is soft, satisfying, and made with protein and fiber, but the heart of the brand is simple: good food should feel familiar, thoughtful, and easy to share.