About Pluck

Animal organs are nature's multi-vitamin. They are one of the most nutrient-dense foods on the planet and most of us are not getting them in our diet. 92% of the U.S. population is deficient in at least one or more vitamins or minerals. "Overfed and undernourished" as the saying goes.

 

 

James, founder of Pluck. 

 

 

At Pluck, they're all about organ meats, yet not just any organ meats. Quality is everything when eating any part of an animal. They define quality as grass-fed, grass-finished, humanely treated, pasture-raised animals raised with no GMOs or hormones. "As close to nature as possible" is what he says.

 

 

There's a lot of what is wrong in their current agricultural systems, but more and more farms are pivoting to what is right: Regenerative Agriculture. With diverse crop coverage and no tilling they can change not only the food produced on these farms but their health as well. They are what they eat AND what they eat eats.

 

 

Ancestral principles of "like supports like" and nose-to-tail eating drive their mission at Pluck. They are missing out on the whole animal benefits when they only eat muscle meat. Pluck is the perfect gateway into eating organs because it doesn't taste like organ meat. What you taste is the savory, deliciousness of  Umami (the fifth taste). Eating organs support the health of your organs. Even better, organs contain bioavailable nutrients which means you get more "bang-for-your-buck" because your body can recognize and absorb these essential vitamins and nutrients.

 

 

Look, He'll be the first to admit James didn't eat organ meats as a kid.

 

 

He was the pickiest of picky eaters.

 

 

He didn’t eat his first taco until college. When he said that he had a PB&J sandwich for lunch daily between the ages of 5 and 15...He is not joking. Growing up, they basically ate the same 4 or 5 home-cooked meals every week. Fridays were pizza night out and Sundays were Chinese food ordered in.

 

 

As a child of the 70s, James grew up eating fast food, and frozen vegetables, and when microwaves started becoming vogue, microwave meals, particularly popcorn. His father owned a grocery store so they had access to lots of common foods and snacks, most of all, candy! 

 

 

James understands picky eating and more importantly, He understands the human need for comfort food.

 

 

In fact, He’s spent the last 16+ years as a professional chef focused on making comfort foods healthy without sacrificing taste. He has cooked for celebrities, musicians, and billionaires, but it was becoming a father that forced him to go deeper in his exploration of functional food.

 

 

At the age of two, his youngest daughter was afflicted with the life-threatening Shiga toxin. He had left town for work thinking she was on the road to recovering only to return to her looking like skin and bones. It was a truly frightening time when his wife and James struggled to get nutrients into her.

 

 

Fortunately, she survived and is a vibrant, healthy child but the experience left him wanting to create a functional food product that anyone could eat and benefit from without requiring them to adopt new habits or step outside of their comfort zone.

 

 

That’s what Pluck is all about. Nutrition in a pinch. No need to adopt new habits, simply use Pluck instead of salt and pepper and turn everything into a nutrient-rich, bio-available superfood.