About Rule Breaker Snacks

Rule Breaker Snacks was founded in Brooklyn, NY in 2014 by a former health journalist, Nancy Kalish. After interviewing hundreds of doctors, Nancy knew exactly what to eat to be healthy. But, she has a very unhealthy sweet tooth, and could never find satisfying treats that weren’t full of sugar, preservatives, and other bad stuff. So she created a real treat that people could eat without feeling guilty, and that parents could feel good about giving to their children. Most important: Rule Breaker Snacks taste great and feel great!

Having read about brownies made from black beans on the internet,  Nancy experimented trying it out.  With those first black bean brownies, the taste was awful.   They tasted like beans and smelled like beans.  However, they had that luscious brownie texture.  So she kept at it, tweaking her recipe, swapped in the use of chickpeas. Finally, after a year of constant brownie consumption, she succeeded in creating the perfect recipe with no beany taste.

Breaking all the rules (no flour! no eggs! no butter!).  Chickpeas (that's right, beans) are the first ingredient. But you'd never know.  Rule Breaker's Deep Chocolate Brownies, Chocolate Chunk Blondies, Birthday Cake and P'Nutter Chocolate Chip flavors are all chewy and delicious. 

Having all products free from many common allergens (no wheat, tree nuts, peanuts, dairy, eggs, coconut or sesame.) All Rule Breaker products are also certified gluten-free, vegan, non-GMO, and kosher (KOF-K) too.  They contain only good, clean ingredients that you can pronounce, and no preservatives.

Bravo, a treat everyone can eat.