About Seed and Mill

Their three founders, Lisa, Rachel, and Monica, grew up in three different countries: Lisa in Israel, Rachel in Australia, and Monica in the USA. Their paths crossed in New York City in 2015, where they discovered a shared passion for food, cooking, and nourishing their families with healthy, quality food.

Determined to show Americans how versatile and delicious tahini and halva could be, they opened a small kiosk in New York’s bustling Chelsea Market in 2016, and became the first store in the US dedicated to sesame products. They welcomed locals and tourists from all over the world, connecting over nostalgic tastes and introduced new audiences to traditional foods, rooted in centuries of culture and history.

They worked the counter seven days a week, sampling halva, grinding tahini to order, and serving up other treats like halva paninis and our iconic tahini soft serve. Within a few months, they were blown away by the enthusiasm for their products.

Soon after opening the kiosk, they built a website and then Whole Foods Market came knocking, looking for a halva brand with clean, natural ingredients.