Bibigo, the brand name, is derived from the guiding philosophy of 'bibim', which embodies the art of skillfully blending diverse ingredients to create extraordinary flavors.

The circular holding shape of the logo is inspired by people passing dishes around the Bapsang, with energy and excitement. It symbolizes connection and fosters a sense of togetherness globally.

Within the logo shape, a new customized wordmark reflects the Korean passion and boldness of the brand's approach to everything it does. The Korean heritage is worn with pride, giving the Hangeul (Korean characters) a prominent position, as the goal is to help spread K-Food to all four corners of the globe.