OAZA means oasis.  It’s that place during a long journey where we find refuge & sanctuary.  It’s also that place where we find the energy and strength to continue.  It promotes sustainable change and prepares us for what is to come.

Those same beliefs were held close when developing Oaza Coffee.  Because while there is certainly no shortage of RTD coffees, they all feel very similar.  It’s usually some combination of roasted bean beginnings, latte language, and brown/black/cream packaging.  Oaza wanted to be different.   Most coffee is about where it’s from… Oaza is about where it can take you.

Oaza understood that there are certain table stakes that need to be addressed when playing inside the coffee category.  Oaza wanted it to be more than another early morning lift ritual, but rather something that provided more sustainable, all-day support.

Research took them into adjacent categories of beverage identifying desired functional benefits and ingredient demands.  The team landed inside the worlds of energy drinks and isotonics focused against the core attributes of “clean energy” and “hydration”.