As a physician and marathon runner who also has a sweet tooth, Sherif Badawy (the founder) thinks indulgence should still be good for you. After moving from Egypt to the US, he found store-bought baklava overly sweet and lacking quality, so he set out to reinvent his favorite confection with a healthy twist. Inspired by baking masters in the Middle East, his version is packed with premium nuts, minimal sugar, a balanced sweetness, and a crisp texture that’s never soggy. Crafted with care, made with real, clean ingredients, and fresh from Chicago, his baklava and other snacks prove that great taste and nutrition can go hand in hand.

Their Purpose is to make the world a better place by bringing community and Middle Eastern food culture in snackable format for everyday use.