Getting into the potato business is far less crazy than it sounds. The whole family—Grandfather, Grand-Uncles, and Father—were all potato men. Wanting to be different, a move was made into the Tea business.

Then one day, a potato chip guy called and said, "I want to buy your Tea Company and sell JOE TEA® with my chips." The response was, "That's a GREAT idea!" But instead of selling out, the decision was made to say, "Heat up the Kettles because JOE CHIPS® are Cooking™!