With fitness and food being two of Sivan's great passions, his road to Mammoth Bar was decades in the making. In college Sivan worked as a personal trainer while earning his degree in food science, which he began applying upon graduation by working for various local food companies. Of all the great companies and products he worked with, Sivan never felt that he was making a product that filled the need that he personally as well as the fitness community at large was in search of: a healthy protein bar full of delicious flavor and void of any compromises