The extra effort has been a part of the journey from the start. Our founder believed wholeheartedly in going the extra mile to bring delicious, authentic foods into the world. His vision came to life in 1978 when he sold simple, high-quality foods from the back of his van. It was a bold move— and the reason that for over 40 years, boldness has remained at the core of what’s done.

It’s why whole potatoes are cut extra thick, why inspired recipes are used, and why there’s a commitment to knowing where the potatoes come from. And just to be clear, the commitment to the things that make the chips better will always remain.