They are InnoBev, the passionate team of food scientists and dedicated fanatics behind AIN'T. A revolutionary beverage that aims to combat fatigue, simply and naturally. All while curbing the reliance on caffeine. AIN’T didn’t begin in a boardroom. It started with an idea. A search for a better way to move through midday fatigue. What followed was a 14-year exploration of herbal and botanical solutions, focused on improving focus and performance at any point in the day. No caffeine. No artificial stimulants. No crash.