Greg and Gabi, co-founders of Magic Spoon.

They’ve been friends for ten years: met at college, lived together, and even started a previous business together (you could call them “cereal” entrepreneurs…).

They both grew up eating cereal every morning for breakfast, binging on the sugary crunch of the classic brands, and then crashing in the afternoon when they were supposed to be at their most productive.

Now that they’re adults, they’ve searched for years for a cereal that has the same addictive quality but fuels them. They've turned up nothing.

Plus, as they learned more about the cereal industry, they were shocked by the true scope of the problem. The average American eats 100 bowls of cereal a year (this even includes people who don’t eat a single bowl!), and kids are one of the largest consumers. Yet almost every version in the aisle is stuck in that old paradigm of grains and sugar.

They experimented for over a year to create a cereal inspired by the flavors and nostalgia of Saturday morning cartoon cereal but upgraded for a 21st-century consumer. A guilt-free treat that tastes like you remember and you can eat at any time of day.

That’s what Magic Spoon is all about— They hope you enjoy it!