Detour Bar started out pretty hardcore. The founder was an Olympic silver medalist, passionate about the performance benefits of whey protein. At the time, protein bars were gritty, chalky affairs. When he found his way to making something that tastes as good as a candy bar, Detour was born.

Since then, protein has gone mainstream, and they’ve come up with new kinds of bars for all kinds of people, from competitive athletes to folks just racing through the day. But they’ve never deviated from doing things their way – with solid nutrition and outrageously amazing taste. And they never will.

At Detour, they aren’t satisfied to make ‘good’ protein bars or even ‘better’ protein bars. Their mission is to create nutritious bars so outrageously great tasting, you just can’t wait to eat them. Why? Because their mission is to help you be your best every day. And making good nutrition taste crazy delicious is how they do it.

This isn’t just snacks. It’s a mission.