Swoon is on a mission to make people healthier and happier by taking sugar out of society, while keeping life sweet. This starts by replacing your favorite sugary drinks - like the lemonade you enjoyed as a kid and the cocktails you love as an adult - without sacrificing sweetness.

When Co-Founder Jennifer Ross was diagnosed with Type 1 diabetes at a young age, her childhood immediately revolved around monitoring the food and drinks she consumed. Gone were the days of sugary juice boxes and later on - cocktails. Jennifer teamed up with best friend, Cristina, to create one small solution towards eradicating the prevalence of diabetes, which affects one in ten Americans. Through their research, they discovered monk fruit, a melon that’s sweet, and doesn’t  have the glycemic impact of sugar. From there, Swoon and its mission were born.

Swoon creates beverages that reflect your favorite flavors by combining a love for the classics with a commitment to plant- based ingredients, delivering delicious, refreshing drinks that always taste great. Unlike other zero sugar drinks, Swoon doesn’t use artificial sweeteners or ingredients to achieve great taste. At its very core, Swoon is about celebration. It’s about focusing on your friend’s birthday toast instead of focusing on how much sugar is in your glass. It’s about having a second can of lemonade on a hot summer day, just because you can. And it’s about Jen (and so many others in her position) being able to have the same drink as the rest of her friends, at every age.