Hannah and her husband first discovered muesli on their honeymoon in New Zealand. Over the course of 6 weeks of hiking and camping, a nourishing breakfast became extra important and muesli became a staple that they looked forward to each morning. Not long after returning home, they were craving that New Zealand-style muesli. When the couple could not find a good muesli option in stores, Hannah did her best to replicate the recipe in their tiny New York apartment. It turned out too good to keep to themselves. Their first bag of muesli was sold at a Minneapolis farmer's market in the Summer of 2011. For the next few years, Hannah bootstrapped the business with an old Raleigh bike and trailer, a friend’s restaurant kitchen and a basement office. The family and business have grown a bit since then, but these humble roots continue to shape their business today.