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Case Studies

Maintaining rapport with clients in a meaningful way

With their office now empty, AcuityAds needed a concrete tool to stay top of mind with their clients remotely

Client Since: 

March 2020

Industry:

 Advertising

Use Case:

Client Appreciation

Takeaways

1

AcuityAds needed a way to maintain their client relationships remotely

2

SnackMagic provided an effortless gifting solution that was more personalized than just a gift card 

3

The personalization of gifts made a positive impact on AcuityAds’ client relationships more than a gift card ever could

How it Began

AcuityAds has been a long-time customer of SnackMagic’s parent company, Stadium, so the transition from customizable lunch to customizable snack box delivery was seamless. After the company shifted to work from home due to the COVID-19 pandemic, there was a challenge to execute Lunch and Learns that are now happening virtually since no one is in the office. “I’m a big fan of Stadium and have been using it for a long time. Every time I had Lunch and Learns, I used it because it’s easy for clients to choose whatever they want–it’s seamless…It has worked very well whenever I did agency meetings, so when the pandemic hit and everyone was working remotely, one of the biggest challenges that we had was how do we help fill that void?” 

How Company Came to Us

The first major challenge AcuityAds faced with the transition was trying to understand how to show client appreciation when their clients are now scattered around the country. “No one was working in the same place, and it was challenging to figure out… If we were to do a virtual Lunch and Learn and we want to provide food, how would that work because we don’t have everyone’s personal home address and it could be intrusive to ask for that information,” explained Eric.

SnackMagic is ideal for sending out any amount of client appreciation gifts because the only information needed to send a gift is an email address, which saves much time and effort. “It was really interesting when I saw SnackMagic only required a client’s email address and had so many snack options to choose from, healthy ones too. Whatever their favorite foods are, they could select it.” The personalized element of clients creating their own box creates meaningful rapport for lasting partnerships more than a gift card ever would. Moreover, the competitive price point of just $45 a box makes client appreciation gifts less of an investment, especially if they are prospective clients that don’t end up partnering.

https://fecdn.snackmagic.com/static/media/quotes1.d760102f.png
https://fecdn.snackmagic.com/static/media/quotes1.d760102f.png

It was really interesting when I saw SnackMagic only required a client’s email address and had so many snack options to choose from, healthy ones too. Whatever their favorite foods are, they could select it.

-

Eric

,

Acuity Ads

The Outcome of the Partnership

As a loyal customer to SnackMagic, AcuityAds has been using our service to show their clients’ appreciation since our launch in March 2020. With empty offices globally due to the global pandemic, AcuityAds uses SnackMagic to stay top of mind with their partners while everyone is working remotely. “It’s one, a substitute for bringing in lunch and a fun way to stay top of mind, and two, it’s an interactive experience, and provides something just as a token of our appreciation.” Like many other companies, AcuityAds needed a way to keep their clients happy while staying safe during these unprecedented times.

Staying connected with clients is a huge challenge to overcome right now with everyone working from home, but with SnackMagic, sending gifts to multiple clients is straightforward and easy to execute. “SnackMagic has been helpful because it offers a unique, fun way to stay top of mind with my clients, and also provides new unique snacks to discover that they wouldn’t necessarily want to have to go and buy out of pocket,” said Eric. Without the need to know gift recipients’ dietary restrictions or preferences, SnackMagic gives the giftee the power to choose the items they actually want, as opposed to other snack box services that just send pre-curated boxes. “SnackMagic can be described as the world’s largest virtual vending machine. I haven’t seen anything else like it and people love the concept!”

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Treat your remote team, clients & pals to build your own snack stash

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