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Greenhouse
It all started at 5 Macpherson.
Greenhouse was launched in a former coach house on Toronto's Macpherson Avenue. It served as both the first shop by day and the first production facility by night. The opening day, January 8th, 2014, was a bone-chilling winter Wednesday, and the product being sold was virtually unheard of in Toronto at the time. To make matters more challenging, it even had "cold" right in the name. There were doubts about whether anyone would show up.