Corporate gifting, solved.

Receiving corporate gifts make potential and current business partners feel connected to your company, cultivating a positive association with your brand. As a result, curated gifts for leads and clients yield a 40% increase in ROI when they deem a gift memorable.

You build rapport and establish goodwill with recipients with the right corporate gift idea. A meaningful gift that leaves a lasting impression can:

• Motivate employees
• Increase customer loyalty
• Push prospects one step closer toward being clients

Did you know that simply saying “thank you” to an employee is enough to give them a considerable morale boost? 

Actions like corporate gifting should super-charge your team’s morale to the next stratosphere if words have that much power. Given that 81% of employees say they feel appreciated when receiving a corporate gift, our imagination isn’t running wild when we make such a bold statement. 

1. Workers Thrive On Feeling Valued

Your workers want to feel valued for their hard work. Actually, that’s all anybody really wants. This desire to feel appreciated is basic human nature and psychology. Think about how good you feel when you get a much-needed pat on the back! Recognition of a job well done is often the nectar of sustained success. 

2. Going Beyond Salary And Compensation

Sure. You pay your team handsomely. But there’s so much more to employee appreciation than money. There’s got to be some sentiment behind it. Something to make them feel warm and gooey on the inside…like a moist chocolate cookie.

Need further proof? As per SOCIAL, companies using non-financial motivation have seen productivity increase by 14%.

3. Gaining A Competitive Advantage During The Great Resignation

Employees are leaving their companies in droves these days. Turnover is so high across the globe that it’s being called the Great Resignation. Considering that employee turnover can cost anywhere between 30% and 400% of the leaving team member’s salary, it must be prevented.

You could have the best team in the world working in your office, doing everything they can to drive business. Yet, your success all comes down to your paying clients and customers. They are the lifeblood of your company, and you can’t survive without them. To us, that sounds like a group of people deserving of some thoughtfulness.

1. Transcending Beyond The Transactions With Clients 

There are similarities between your employees and clients. They’re investing a piece of themselves into your business for a return. For employees, it’s their labor, and they receive paid compensation in return. For clients, it’s their money, and they receive your products and services in return. 

Just like employees, clients need more than a transactional relationship from you. They’re not numbers; they’re people. And they should be treated accordingly–a corporate gift is one step to transcend beyond the transactions. 

2. How Can You Show Clients Your Appreciation?

According to Forbes, client appreciation can take on many forms, one of them being the act of gift-giving. Let's do some quick math. Research tells us it costs $50-$80 per gift for high-value business partners. Think about how meager that cost is compared to the money they’ll pour in as a result. 

3. Corporate Gifting Gets Results With Clients

One study of 300 corporate gift buyers had 80% of survey respondents claiming that gift-giving improved client relationships. Nearly half of the respondents cited improved customer loyalty as a result. These corporate gifting trends cite how impactful this can be.

4. Your Current Clients Drive Business More Than New Clients

Keep that stat about gifting and customer loyalty at the top of your mind.

Because while the grass might always seem greener on the other side, it’s your loyal, current crop of clients helping your company thrive. Existing customers are responsible for 65% of your business. Moreover, a 5% increase in customer retention improves profits by 25% to 95%. Fostering client loyalty with corporate gifts will help your company hone in on that lucrative existing base.

Your team works hard to attract leads. They work even harder once a prospect has entered the many stages of the buyer’s journey. Through each touchpoint, your people go to the ends of the earth to convert a sale. And you need to give your team every tool at their disposal to make the magic happen–including corporate gifts.

1. You Need to Stand Out In An Increasingly Competitive Landscape

While your sales and marketing team works tirelessly to get prospects to take the plunge, your competition is doing the very same. As capable and passionate as your people are, your industry rivals also have some pretty talented staff at the ready. And they’re making all sorts of promises to those same leads. 

Your brand and business need that extra edge to stand out in the competitive playing field. Branded corporate gifting allows you to establish goodwill while keeping your name etched in a lead’s mind. 

2. Sending Prospects Gifts Is A Strategic Gamble

By their very nature, prospect gifts aren’t supposed to be overly expensive. Even when trying to convert big-money business execs, it’s suggested to start spending at a relatively low $100. You’re taking a small part of your budget to make a massive impression with a lead or prospect. And if it doesn’t work out with one customer? The hit you’ll take is limited and vastly outweighed by the other clients who come on board after receiving your gift.

3. Prospects Want Gifts

Sending gifts to prospects isn’t some off-the-wall strategy that’ll scare them off. In today’s day and age, leads are responsive to receiving goodies from companies trying to attract their business. 70% of survey respondents are more likely to do business with your company after receiving a thoughtful gift. And 80% of respondents said they’d be positively impacted after receiving a unique present.

So, give prospects what they want: corporate gifts that add value to their lives. They won’t remain prospects much longer and will be your most loyal clients or customers instead.  

Think about how challenging it can be to buy corporate gifts for the people you know most intimately. Sometimes it can feel like you’re running a super marathon, hustling from store to store trying to find a real winner. With corporate gifts, you typically don’t have the advantage of those in-depth relationships where you know intimate details about the recipient.

Instead, you only really know these people in the professional sphere. That limits what’s appropriate, making it hard to brainstorm ideas that aren’t overly generic.

1. The Boundaries Of Corporate Gifting

There are unspoken rules and boundaries with corporate gifting. Navigating them can make you feel like you’re the captain of a rudderless ship. It’s even harder because those gifts need to be personal without being too intimate. For instance, pieces of jewelry or bottles of booze are both slippery slopes, depending on who the gifts are for.

SnackMagic allows your company to create customized and branded shop from where your employees can order what they want hence removing these boundaries as a challenge.

2. Knowing Your Recipients

Buying the perfect corporate gift means you need to know the recipient. It might be a bit easier with employees–you see them every day. However, more due diligence is required for prospects and clients. Otherwise, you’ll end up sending a meaningless trinket that offers no lasting impression while draining your finances. That’s good for nobody. 

With SnackMagic you can award equal points or points as per hierarchy, and employee can order gift of his/her choice

3. Grasping The Relevant Industry

Specifically for clients and prospects, knowing the ins and outs of their industry can help ensure you buy the best gift. Or, it can keep you from buying a bad or inappropriate gift. For instance, you wouldn’t want to send a health professional  a box of cigars. And you wouldn’t want to send a gym general manager a gift certificate to McDonald’s. 

With SnackMagic you don't have to worry that, we have list of brands of various products. So there is everything for everyone, check out our catalog for more details.

Prospect gifts can’t be too extravagant because you’ll scare them off. Your best bet is to stick with corporate swag while adding a personalized message. However, you could add a small touch of personalization by weighing your target buyer persona. 

Specifically, ask yourself: what type of gift would your typical customer enjoy?

Keep these factors in mind when buying corporate gifts for your team members:

1. Consider The Occasion

An occasion can dictate the type of gift you purchase. Sometimes going big is more appropriate, while other times, a small gesture can make an equally massive impact.

2. Onboarding Gifts

Is there a new member joining your team? Ring in their newfound employment with a gift that gets them excited. Specifically, branded corporate swag will immediately make them feel like part of the team. That could include coffee mugs, sweaters, tote bags, hats, or corporate gift baskets etc., all with your branding.

3. Retirement Gifts (And Other Significant Milestones)

Say it’s somebody’s retirement. Here, you want to go big because it shows the rest of the team how much you value long-term hard work. An appropriate gesture would be gifting a watch engraved with the recipient’s initials.

Similar gifts, including engraved stationery, can go long for other milestones, such as anniversaries and reaching sales goals. Consider the employee in question, though. If they like golf, a set of monogrammed club-head covers would be perfect and leave a permanent smile on their face. 

4. General Appreciation Gifts

Do you want your team to feel appreciated every day? If so, we have a quick and easy solution for you: stocking up the office pantry with delicious eats. Around 70% of employees with snacks at work are happy with their careers.

Be mindful of these factors when buying your client’s gifts:

1. Clients Don’t Might A BIt of Extravagance.

Your clients and customers have already invested a substantial sum of cash into your business. Therefore, showing appreciation with slightly more extravagant gifts isn’t out of the question. After all, it’ll all be coming back to your business with their increased spending.

2. Consider The Client’s Value To Your Company

There’s a big difference between a client who spends $100 per year with your company and someone spending 5 and 6 figures annually with your organization. Adjust your gift accordingly.

3. High-Value Clients Get High-Value Gifts

You’re going to have more intimate knowledge of your big-money clients. That’s the nature of being in business. You’ll know whether they’d appreciate a shiny new set of golf clubs, box seats to the big game, or front-row tickets to a rock concert. Also, letting them know you’re thinking about them by sending a gourmet food basket won’t hurt either.

4. Other Lower-Paying Clients Still Deserve the Love

Clients and customers who’ve only dipped their toe into your company can be wooed by the correct gift. But you don’t want to come on too strong because that puts undue pressure on them to reciprocate. Personalized or engraved office stationery is one way to go, as are office plants and company swag.

5. Just Like With Employees–Be Mindful of the Occasion

It could be a client’s birthday or anniversary with your company or you may require corporate holiday gifts in the upcoming holiday season. Each scenario requires its own type of gift. The more attention you pay to the date, the less generic it seems.