That moment when you create your own cleanse and then accidentally start a successful granola brand…

In this week’s episode of SnackBreak, we sat down with Erica Williams (and her supportive husband Tank Williams, former NFL player) and talked about the hustle it took to start her brand, gr8nola

From making granola at home to selling at local Farmers Markets, to scoring large clients like Google and moving into commercial kitchens, Erica shares her story from it’s genesis. 

What was a result of a DIY Super Bowl cleanse suddenly became a business that was rapidly scaled to cover supply and demand. Armed with the help of a supportive #girlboss network, skys the limit for Erica and gr8nola. 

It’s the sink or swim mentality for us! Add gr8nola to your snack stash.

About SnackBreak

SnackBreak is a podcast by SnackMagic where we’ll be having conversations with leaders in CPG snack space. This podcast is dedicated to thoughtful discourse around pivoting strategies and companies tactics to adapt to the ever-changing new normal.We’ll be discussing everything from founder’s stories and product innovation, to customer use cases, to chats with our own expert team on new product iterations and business updates. Our conversations will intersect at the center of culture, innovation, and life in the CPG snack industry.

Watch more SnackBreak episodes on YouTube here.

Stream SnackBreak on Spotify here.


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