There are many reasons people are going plant-based. For some, it's a matter of health; for others, it's about animal welfare. For them, it was about the environment. Did you know that plant-based protein generates at least 20X less emissions and uses 20X less land than beef? They created Kojo so you could still savor the meaty jerky taste you love, without sacrificing your values. Welcome to the future of jerky.