Dennis Ai as the founder wanted to share a little bit about why they started Jive Snacks.  

When he was growing up, Dennis loved to eat. His favorite dinner was potato skins, loaded with cheddar cheese and bacon. And his favorite snack was a family-size bag of sour cream and onion potato chips, which he would eat by himself, at least three times a week.  

By the time he was in the 5th grade, Dennis was the most overweight kid in his class. He was teased and bullied by his classmates – the most memorable of which was the first time he ever asked a girl out, Dennis was told “No, because then her boyfriend would be fat.” It was hurtful, but it was also motivating. He taught himself nutrition, Dennis started exercising, and by the end of middle school, He was much fitter and he ran the fastest mile in his school.  

He never forgot that experience though, and about seven years ago, He started a company called JiveHealth, where they built games to help kids build healthier eating habits by getting them to try new fruits and vegetables. It was motivated by a simple goal: He wanted to save lives, and there was no better way to do it than to get people to eat better. 

He is even more convinced that truly getting people healthy starts with food. Food that is nutritious, that tastes good, and that you actually want to eat. Yammy Sweet Potatoes are just the beginning.  Snacks are just the start.  They are on a long road to transform the food they eat.  Dennis hope you'll join them.