As fitness instructors juggling demanding corporate jobs, ELAVI knew that exercise was only one piece of their overwell wellness and that they needed a holistic approach to nutrition that matched their busy, active lifestyles. They had to sacrifice quality for convenience in the protein bar category and wanted a solution to fight accelerated aging and inflammation. There wasn't an "all-in-one" solution that met of their needs - clean energy, feeling full without the bloat, boosted with collagen, natural vitamin C for immunity and collagen synthesis. So ELAVI made one. These collagen-infused protein bars have significantly helped us with better cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way. They hope they elevate you to take on anything and feel unstoppable.