What were your favorite gummies growing up? They were probably something like gummy bears or peach rings. Now imagine if you could indulge on a sugar-free version of those same nostalgic flavors without compromising your taste buds.

Imagine no more because SmartSweets has made it a reality. 

We have many snacks that are both delicious and health conscious on our menu, but this definitely takes the gold.

“I started SmartSweets after my love affair with candy turned into an unhealthy relationship with food, and I experienced the negative effects excess sugar has on our health,” says Tara Bosch, Founder of SmartSweets. “I tried to eat less sugar, but that only led me to crave candy even more, sparking my quest to kick sugar, and keep candy.” 

After spending months testing recipes in her kitchen with a gummy bear mould from Amazon, she innovated the first delicious candy – without all the sugar.

Each of the brand’s six flavors (Sweet Chews, Peach Rings, Sweet Fish, Sour Blast Buddies, Fruity Gummy Bears, and Sour Gummy Bears) are plant-based, free from added sugar, sugar alcohols and artificial sweeteners. They’re also non-GMO, gluten free, peanut & tree nut free, and dairy & soy free—making them the perfect for a guilt-free sweet tooth moment.

Feel full with no sugar rush

SmartSweets have 79-92% less sugar than traditional candy, plus 3-4g of sugar and 100 calories per bag (one bag = one serving). 

The brand pushes the gummy game a step even further by making their candies high in soluble plant-based fibers. Using two carefully selected full fibers, these gummies provide pre-biotic goodness and replace sugars, helping you feel full longer. 

With low sugar and high fiber, SmartSweets is on a mission to pioneer radically better choices to traditional candy and kick sugar to the curb.


SmartSweets is passionate about taking sugar out of the candy industry, but they’re also passionate about celebrating and supporting women. The company is owned and operated by mostly women with 60% of the board being female and a whopping 83% of the staff also being women. “I truly believe our mind is the only limit to what we can achieve,” Tara says. “Pretty nifty when you think about how truly anything can manifest into reality (with belief, a ton of perseverance, courage and all that good stuff).”

Support women-owned businesses now by adding SmartSweet gummies to your SnackMagic box!

Pairs well with…

SnackMagic customers love snacking on SmartSweets with these:

  • Jones Soda Co: Strawberry Lime 
  • Demi Doux Cola Low Sugar Soda
  • Uglies Original Sea Salt Potato Chips

What should we stock next?

Have a favorite snack or beverage brand you’d love to see on the SnackMagic menu? We’re always looking for unique and tasty new products. Comment here or send us a message for recommendations. 


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